I've attached a sample letter to the media that you can easily cut and paste into your emails and letters when you are requesting a story on SIDS, safe sleep practices, and SIDS Awareness Month. Here you go:
City, state, zip
I am writing to request that you allocate news coverage time during the month of October to the issue of sudden infant death. October is SIDS, Pregnancy and Infant loss Awareness month. We would appreciate any public awareness that your station could assist in bringing to this tragedy.
Each year in the United States, nearly 2,500 babies will succumb to SIDS. This devastating tragedy strikes without warning and often affects babies who otherwise appear to be healthy.
There is also critical risk reduction information that the community needs to be aware of and/or reminded of. Media coverage of this information helps to provide consistency in reminding new parents and all those who care for infants of the ways to reduce the risk of infant death.
(Insert any part of your story that you feel comfortable sharing).
I would also like to let you know that SIDS Resources is a non profit organization which provides support to families affected by the tragedy of sudden infant death as well as public and professional education regarding how to reduce the risk for infant death.
A representative from this organization would be available to answer any questions you may have to supplement your coverage. Please contact Lori at 800-421-3511 or 314-822-2323 to request additional information from SIDS Resources.
Thank you for your time and attention to this request. Please feel free to call me (if you feel comfortable with this) or SIDS Resources if you have any questions.